Author Archives: Dasha Amrom
“The best way to predict the future is to create it.” (Abraham Lincoln)
Giving up your full-time job to run your own business: is it worth it?

- Allocate enough time to have a proper think about the reasons why you would like to leave your employment to start your own venture. This is crucial as you will need to identify the main reasons and then approach your employer to discuss your concerns. You may, for instance, be unhappy as you think you deserve a promotion or you may feel you can’t progress any further in your job. Or you could be plain bored and just need a complete overhaul of your career. If you have brought up your key areas of concern and made sure your employer has had enough time to consider them, but you still feel they have not been addressed – then it may be time to go and start on your own (here we are not discussing the alternative of switching employers). It is also worth considering what life-work balance you would ideally like to have and how running your own business can help (or hinder) you achieve it.
- ‘Cover your bases’ ahead of your resignation and have all your business basics in place (better still, though more challenging, would be to find the time to run your business parallel to your day job to prove that the concept works). Test the ground, do your market research to ensure you identify your target audience, how you are planning to reach them and that there is an actual demand for your services. ‘Test drive’ your business for a least a couple of months before you take a step towards quitting your main job. Depending on your line of business, you may want to run surveys to understand the demand among your friends and other networks to test whether the concept is viable and if it is actually going to work. And of course, once you have done this, thank people for their time.
- Create a strong support network around yourself – your family, close friends, people you trust. Share your thoughts, your business idea, ask for their feedback. This will help you gauge whether you are making the right decision. But ultimately, you are the one who is going to have the last say so make sure you are prepared and well-informed. Difficult decisions become so much easier when people around you support and encourage you to take this important step. Don’t do it in a vacuum – you may regret it later.
- And finally, once you have gone through steps 1 to 3 and are content and sure it is a right decision (although of course, some doubts are bound to be still lingering at this point) – then just go for it! Be bold, hand in your notice and set yourself going on the path to running a successful business. Don’t look back!
Looking for a job in asset management…? Tips from an insider
What piece of advice would you give to someone wanting to change career path? Interview with Zoe Gruhn
What is the hardest question you have been asked during a job interview?
“So Incredibly Far Away”
here.
I would love to hear your comments once you have read it – keep them coming!
As you may have guessed based on my previous articles and posts, I tend to write about career and business-related issues. This post, however, is only indirectly related to work, careers and professional coaching.
This post is about a book. Yes, my first novel – “So Incredibly Far Away”. In a nutshell, it is a story of an ordinary Belarusian girl with high dreams and aspirations who is actively engaged in anti-government activities and protests against the dictatorial regime in Belarus. And one day, on her way to a job interview, Sveta’s whole life turns upside down...
Yes, you may say – you have managed to tie in job interviews even in your book. So it is connected to my business in this subtle way I guess, but most importantly, this novel and its publication at this specific point in my life is a testament to the fact that setting up my own company and doing things I am passionate about have unleashed a wave of creativity that has eventually led to publication of my novel.
I believe that if I was still working for somebody else, doing the job I wasn’t necessarily inspired by, I wouldn’t be in position to be writing this post now. Running the business I love has liberated my creativity and passion for writing and I am proud to say that the book has now been published by me on Amazon and can be accessed
What are the three most important characteristics that you look for in a candidate? Interview with Akash Paun
Akash Paun, a fellow at a major London-based think tank, with over 8 years experience in government and political research.
1. Can you describe the best prepared job applicant who you met during your career?
It is hard to pick a specific individual... When recruiting for junior researchers, the most important factor I look for is for whether the candidate has a clear understanding of the organisation they are applying to. Some candidates I have interviewed are strong in many respects, but don’t seem to fully grasp the specific approach and culture of the organisation. The best applicants spend the time to learn what drives the organisation they are applying to and think about how their interests and skills can contribute to that.
2. What are the three most important characteristics that you look for in a candidate?
In my industry (research), a sharp brain and an analytical mind are first and foremost what we are looking for in researchers. Secondly, we want people who can apply their skills to potentially quite different types of research project or policy question so we need people who are intellectually adaptable rather than subject experts. Thirdly, my organisation depends upon strong teamwork and collaboration across the research and other teams so personality and approach are also very important. So we would seek to make a judgement as to how well a candidate would fit within the organisation.
3. In your opinion, what are the three key characteristics of a successful CV?
First of all, of course, the substance has to be there. We look for strong academic credentials – some relevant professional experience as well but academic achievements are crucial. One thing I don’t like is when people don’t put their exact grades on their CV as it makes me suspicious that they are covering up poor performance.
Secondly, I like to see the relevant employment and other experience presented in a clear and logical manner without huge amounts of unnecessary detail. Just a few bullet points setting out the main tasks and responsibilities of each job in a way that makes clear the relevance to us.
Third, I am quite a stickler for proofreading, so spelling mistakes and poor grammar put me off very quickly.
4. What is the most difficult interview question you have ever asked a candidate?
I personally don’t tend to have tricky leftfield questions for candidates. But what I will try to do is to really test the applicant’s thinking so if they give a straightforward answer to a question about a research project they have worked on, I will try to test exactly why they approached the problem in that particular way, what assumptions they made and so on. A colleague of mine, however, had a slightly ‘nasty’ question he used to ask people, including me, when I was first recruited. It was ‘Why do we have in this country a national health service but not a national food service?’
5. Can you tell us the most embarrassing situation you have encountered while conducting an interview?
Well, I had a couple of candidates who were so nervous that they couldn’t stop shaking or coherently answer almost any question. It is tough because you feel bad for them and in some ways you just want to cut an interview short for their benefit, but on the other hand, that would be embarrassing too so you tend to push on no matter how badly it’s going.
6. How would you recommend answering the question ‘What is your major weakness?’
I hate that question! And I have never asked it to the candidate as I doubt you will get an honest answer to it. But if asked that question, then obviously pick something that is not absolutely crucial to the job. So if you are going for a research job, don’t say ‘I don’t much like reading or writing but I can make a great cup of coffee!’
Akash Paun can be contacted at https://twitter.com/AkashPaun
This week we are talking to
What questions are normally asked at sales interviews?
Each week I am posting and replying to a career-related question. This week…
These are some of the key questions you may be asked at an interview for a sales position.- What is the average value of the sales you have made in your career?
- What sales tools have you used and which ones do you prefer?
- Have you ever lost any potential clients to competitors?
- How would you work with our marketing function? In your opinion, how should sales and marketing work together?
- How would you handle possible objections from a client with regard to our product/service?
- If we miss our target this quarter, how would you deliver the news to the board?
‘How long should my cover letter be?’ and other questions
eschew obfuscation.
- Express your enthusiasm for the job!
In this article, I will be answering some of the questions that frequently come up in conversations I have with clients regarding cover letters.
Q: How long should my cover letter be?
- I would suggest a cover letter doesn’t exceed one page in length. Many employers in fact have explicit one-page requirements for applicants’ cover letters.
Q: Can I send the same letter with minor adjustments to different employers?
- Never ever send the same cover letter to different organisations. This is the key reason why many applicants never hear back from potential employers. Your letter must be carefully tailored to the position in question (along with your CV).
Q: What is the best way to end my cover letter?
- Try to be creative about how you finish your letter to stand out from the crowd. You could, for instance, add an interesting fact about your achievements in your previous job, or mention how you know the person in charge of the recruitment process. I would also suggest to always thank the recruiting person for their time and consideration.
Q: How should I address a cover letter if I don’t know the hiring manager’s name?
- You could try to find this information on LinkedIn – it’s a great tool to source the names and (sometimes) contact details of people. Often a simple Google search can yield good results as well. It is a great idea to try and utilise your professional network and ask around about the company and the management. No matter what you do, don’t put ‘to whom it may concern’ on your letter. If everything fails and you can’t find the name of the hiring manager, then ‘Dear Sir/Madam’ should do the job.
Q: What are some top tips for writing a high quality cover letter?
- Always proofread what you have written.
- Have it looked at by somebody with relevant industry experience.
- Write in full sentences. Never abbreviate.
- Use simple language –
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